My role

User Experience Designer
User Interface Designer

About Company & Location

Health & Fitness App
Gurgaon, Haryana, India

Intern Period

2 Months

Tools

Pen and Paper
Google Doc & Sheet
Whimsical
Figma
Photoshop

Understanding Atom as a company

Self-regulation is the biggest problem in modern times. Technology should support us instead of distracting us away from our true path. 
At Atom, they are attempting to solve exactly this by using principles of behaviour psychology, game design and AI to help people achieve their goals.
Since they cannot target multiple habits in one go, they are starting with meditation and cell phone usage regulation as their first use case to solve for

Website Google Play Store

What is In-app Feedback ?

By ‘In-app Feedback’ we can collect feedback from the beta users about the current User Experience of the App.
The Feedback will tell us about what they like, what they don’t like, what can we improve, suggest a feature.
The feedback will be collecting on various phases like finishing a task, abandoning a task or Skipping a task.

Team

Co-Founder - Samvid Sharma
Product Manger - Vipul Jain
UX/UI Designer - Lalit Arya

Objectives

To get paid beta-users for detailed feedback over time

• To collect open-ended feedback about the user’s experience of the app

  • Rate your experience

  • What can we improve?

  • What do you like?

  • What do you not like?

  • Suggest a feature

  • etc.

• To collect specific feedback on an action or set of actions, directly after the action(s):

  • Finishing a meditation

  • Skipping daily meditation feedback

  • Quitting a meditation without completion

  • Completing an article with a quiz

  • Quitting an article without completion

Goals

• The feedback helps improve Atom app experience (assessing the effectiveness of anchor habits, games, meditation sessions, articles)

• The feedbacks helps in assessing the value prop of the Atom (habit consistency)

• The feedback helps in understanding the loyalty of the user (NPS score and willingness for engagement)

• The feedback helps in assessing change in the above parameters via periodic follow-ups

Guidelines for taking feedback

• Keep surveys short and sweet

  • Except in a few very specific cases (which usually involve a more formal invitation) brevity is your friend. Don’t try to ask all your questions at once.

• Pay attention to design details

  • Looks matter—the user experience matters even more. Users often perceive aesthetically pleasing design as design that’s more usable.

• Minimise the number of mandatory fields

  • Something is better than nothing. Don’t get greedy and demand all or nothing.

• Avoid asking for information you already have

  • Asking people for data you already have on file is a complete waste of their time. Don’t waste their time. Full stop.

When to ask for feedback

• When the user finishes the meditation session- every day or once in two days.

• When the user quits any session abruptly - once.

• When the user gets familiar with the app and its various services.

Hypothesis

• The user should be able to provide feedback at the termination of every session because that increases the probability of genuineness of feedback.

• Users should have the option to provide it sometime after the last session so that they get ample time to reflect on their journey.

• The reflective feedback should be a mix of descriptive and objective questions to personify individual user experience.

• The user should be able to address all his problems/pains related to the session (ability, schedule, difficulty) in an easy and concise manner.

• The user should feel how his feedback is so valuable to the success of his habit and service because this helps in making the user establish a deeper connection with the product.

Metrics of success for In-app feedback

• % Feedback Collected : 

  • # of feedbacks received/number of feedbacks requested

  • % of adopted users who have given at least 1 feedback

• Quality of feedback : 

  • Are we collecting information from a relevant audience?

  • Is the information collected skewed, noisy or biased in any way?